Emirates, one of the world’s leading airlines, is known for its commitment to innovation and excellence. In its latest move to transform inflight services, the airline has deployed 20,000 Apple products to its Cabin Crew.
The new initiative, called “One Device”, will see all 20,000 Emirates Cabin Crew members equipped with either an iPhone 13 or an iPad Air. The devices will be pre-configured with custom Emirates apps that have been designed to improve and streamline passenger service onboard, as well as to enhance the overall crew experience.
Emirates has invested more than AED 32 million (over US$ 8.7 million) into the “One Device” initiative, and began giving out Apple devices to Cabin Crew members one year ago. Today, more than 7,000 Emirates crew members use iPhones across 450 daily flights in the global network. In the coming months, an additional 5,000 cabin crew will receive iPhones and iPads featuring new apps and features that build on the successful deployment.
The custom Emirates apps that have been developed for the “One Device” initiative include:
- CrewBrief: A mobile app that provides Cabin Crew members with real-time flight information, passenger manifests, and other essential operational data.
- Customer Service App: A mobile app that allows Cabin Crew members to access passenger information, view meal preferences, and handle requests more efficiently.
- Inflight Sales App: A mobile app that enables Cabin Crew members to process inflight sales and payments quickly and easily.
- CrewPortal: A mobile app that provides Cabin Crew members with access to company resources and information, such as training materials, policies, and procedures.
The “One Device” initiative is expected to have a significant impact on both the passenger and crew experience onboard Emirates flights. For passengers, the initiative will mean faster and more efficient service, as well as more personalized attention from Cabin Crew members. For Cabin Crew members, the initiative will mean a more streamlined and efficient workflow, as well as access to the latest technology to help them deliver the best possible service to passengers.
Benefits of the “One Device” initiative for passengers
- Faster and more efficient service: With access to real-time flight information and passenger manifests, Cabin Crew members will be able to respond to passenger requests more quickly and effectively.
- More personalized attention: With the Customer Service App, Cabin Crew members will be able to access passenger information and view meal preferences. This will allow them to provide more personalized attention to passengers and anticipate their needs.
- Enhanced inflight entertainment experience: The “One Device” initiative will also enable Emirates to offer passengers a more enhanced inflight entertainment experience. For example, passengers will be able to use their own mobile devices to control the inflight entertainment system, and to access exclusive content and features.
Benefits of the “One Device” initiative for Cabin Crew members
- More streamlined and efficient workflow: The custom Emirates apps that have been developed for the “One Device” initiative will help Cabin Crew members to streamline and automate their workflow. This will free up their time to focus on providing excellent customer service.
- Access to the latest technology: The “One Device” initiative will give Cabin Crew members access to the latest technology to help them deliver the best possible service to passengers.
- Improved communication and collaboration: The “One Device” initiative will also improve communication and collaboration between Cabin Crew members. For example, the CrewPortal app will provide them with access to company resources and information, as well as a platform to communicate and collaborate with each other.
Overall, the “One Device” initiative is a significant investment by Emirates in its Cabin Crew and its inflight services. The initiative is expected to have a positive impact on both the passenger and crew experience, and to help Emirates maintain its position as a leading global airline.
In addition to the benefits mentioned above, the “One Device” initiative is also expected to:
- Reduce paper consumption and waste
- Improve environmental sustainability
- Enhance the airline’s digital transformation strategy
Emirates’ deployment of 20,000 Apple products to its Cabin Crew is a bold and innovative move that is sure to set a new standard for inflight services. The initiative is a testament to Emirates’ commitment to providing its passengers with the best possible experience, and to its investment in its employees.