On October 26, 2023, Enterprise Holdings announced that it was rebranding as Enterprise Mobility. The new name reflects the company’s evolution from a car rental company to a global provider of mobility solutions.
Enterprise Mobility’s portfolio of offerings includes car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, and technology solutions. The company’s customers include consumers, businesses, and governments.
Enterprise Mobility President and CEO Chrissy Taylor said that the rebrand is a “bold new chapter” for the company. “We’re more than just a car rental company,” she said. “We’re a mobility solutions provider, and we’re committed to helping our customers move around the world in the best way possible.”
The rebrand is accompanied by a new logo and tagline: “Advance the world, one journey at a time.” The new logo is a stylized “E” that represents the company’s global reach and its commitment to innovation. The tagline reflects the company’s belief that transportation is essential to economic growth and social progress.
What does the Enterprise Mobility rebrand mean for customers?
For customers, the rebrand means that they can now access Enterprise Mobility’s full portfolio of offerings under one brand. This makes it easier for customers to find the mobility solution that best meets their needs.
For example, if a customer needs to rent a car for a business trip, they can go to Enterprise Mobility’s website or app to book a reservation. If a customer needs to rent a truck for a moving job, they can also do so through Enterprise Mobility.
Enterprise Mobility is also committed to providing a seamless customer experience across all of its brands. This means that customers can expect the same high level of service whether they are renting a car from Enterprise Rent-A-Car, using Enterprise CarShare, or subscribing to a vehicle through Enterprise Flex-E-Rent.
What does the Enterprise Mobility rebrand mean for the industry?
The Enterprise Mobility rebrand is a significant development for the transportation industry. It is a sign that Enterprise Mobility is committed to being a leader in the emerging mobility landscape.
The company is investing heavily in new technologies, such as self-driving cars and electric vehicles. It is also expanding its presence in new markets, such as Europe and Asia.
The Enterprise Mobility rebrand is good news for consumers, businesses, and governments. It means that they will have access to a wider range of mobility solutions from a trusted provider.
Here are some specific examples of how Enterprise Mobility is helping its customers move around the world in the best way possible:
- Enterprise Fleet Management: Enterprise Fleet Management helps businesses manage their vehicle fleets more efficiently and sustainably. The company offers a variety of services, such as vehicle leasing, fleet maintenance, and fuel management.
- Enterprise CarShare: Enterprise CarShare is a carsharing service that allows people to rent cars on an hourly or daily basis. The service is available in major cities around the world.
- Enterprise Flex-E-Rent: Enterprise Flex-E-Rent is a vehicle subscription service that allows people to subscribe to a vehicle for a monthly fee. The service includes insurance, maintenance, and roadside assistance.
- Enterprise Truck Rental: Enterprise Truck Rental offers a wide range of trucks for rent, from small pickup trucks to large moving vans. The company also offers towing and storage services.
Enterprise Mobility is also working on developing new mobility solutions, such as self-driving cars and electric vehicles. The company is committed to providing its customers with the latest and greatest mobility solutions, so that they can move around the world in the best way possible.
Conclusion
The Enterprise Mobility rebrand is a significant development for the transportation industry. It is a sign that Enterprise Mobility is committed to being a leader in the emerging mobility landscape.
The company is investing heavily in new technologies and expanding its presence in new markets. The Enterprise Mobility rebrand is good news for consumers, businesses, and governments, as it means that they will have access to a wider range of mobility solutions from a trusted provider.